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408篇 您的检索式：期刊名="Marketing Theory"

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	题名	作者	年代	出处	被引量
1	Social-servicescape conceptual model 显示文摘	Tombs A McColl-Kennedy J R	2003	Marketing Theory2003，3，4：	1
2	A test of strategic orientation formation versus strategic orientation implementation: The influence of TMT functional diversity and inter-functional coordination 显示文摘	Menguc B Auh S	2013	Journal of Marketing Theory and Practice2013，，：	1
3	Circumventing traditional markets: An empirical study of the marketplace motivations and out- comes of consumers' do-it-yourself behaviors显示文摘	Wolf M McQuitty S	2013	Journal of Marketing Theory b- Practice2013，21，2：	1
4	Drivers and outcomes of brand heritage: Consumers ’ perceptionof heritage brands in the automotive industry 显示文摘	Wiedmann K-P Hennigs N Schmidt S Wuestefeld T	2011	Journal of Marketing Theory and Practice2011，19，2：	1
5	Encouraging existing customers to switch to self-service technologies: put a little fun in their lives 显示文摘	Curran J M Meuter M L	2007	Journal of Marketing Theory and Practice2007，15，4：	1
6	Innovation, symbolic interaction and customer valuing: Thoughts stemming from a service-dominant logic of marketing显示文摘	Flint D J	2006	Marketing Theory2006，6，3：	1
7	Does brand mediate brand equity out comes 显示文摘	Arjun C	1999	Journal of Marketing Theory and Practice1999，7，2：	1
8	Managing strategic nets: A capa- bility perspective 显示文摘	Kristian M Senjia S	2003	Marketing Theory2003，3，2：	1
9	Supply Chain Integration: Customer Value through Collaborative Closeness versus Operational Excellence显示文摘	Edward A. Morash Steven R. Clinton	1998	Journal of Marketing Theory and Practice1998，，4：	1
10	R&D and promotion in pharmaceuticals: A conceptual framework and empirical exploration 显示文摘	Vinod H D Rao P M	2000	Journal of Marketing Theory and Practice2000，8，4：	1
11	Entrepreneurialmarketing:A construct for integrating emerging entrepreneurship and marketing perspectives 显示文摘	Morris M H Schindehutte M LaForge R W	2002	Journal of Marketing Theory and Practice2002，，：	1
12	Attitudes and Emotions as Deter Minants of Nostalgia Purchases : an Application Social Identity Theory显示文摘	MCQUITFY S	2007	Journal of Marketing Theory and Practice2007，15，2：	1
13	The dynamics of place brands: An identity-based approach to place branding theory显示文摘	Kavaratzis M and Hatch M J	2013	Marketing Theory2013，13，1：	1
14	A Balance Theory Perspective of Triadic Supply Chain Relationships显示文摘	Phillips Joan M Ben S Liu Thomas G Costetlo	1998	Journal of Marketing Theory and Practice1998，6，：	1
15	The recovery para-dox:An examination of consumer satisfaction in relation to dis- confirmation, service quality, and attribution based theories 显示文摘	MCCOLIZ)UG M A BHARADWAJ S G	1992	Marketing Theory and Applications1992，3，：	1
16	A theoretical and empirical exegesis of the consumer involvement construct: The psychology of the food shopper显示文摘	Broderic A Mueller R	1999	Journal of Marketing Theory and Practice1999，7，4：	1
17	Packaging as Brand Communica-tion:Effects of Product Pictures on Consumer Responses tothe Package and Brand显示文摘	Underwood R Klein N		Journal of Marketing Theory andPractice0，210，4：	1
18	Re-source integration显示文摘	KLEINALTENKAMP M BRODIE R FROW P	2012	Marketing Theory2012，12，2：	1
19	A macro analysis of the relationship of product involvement and information search:The role of risk显示文摘	Chaudhuri A	2000	Journal of marketing theory and Practice2000，8，1：	1
20	Assessing Effective Exchange Relationships:An Exploratory Examination显示文摘	FAYE S M JAMES L TULLIS K J	2004	Journal of Marketing Theory & Practice2004，12，1：	1

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