维普中文期刊产品整合服务
73篇 您的检索式:作者名="LoKen B"
    题名 作者 年代 出处 被引量
1A process - tracing Study of Brand Exten- sion Evaluation 显示文摘Boush D M Loken B 1991Journal of Marketing Research1991,28,1:1
2Consumer Psychology: Categorization, In- ferences, Affect, and Persuasion 显示文摘Loken B 2006Annual Review of Psychology2006,57,:1
3Pretransplantation induction chemotherapy and posttransplantation relapse in patients with advanced myelodysplastic syndrome显示文摘Scott BL Storer B Loken MR 2005Bioi Blood Marrow Transplant2005,11,1:1
4Surgical treatment compared with eccentric training for patellar tendinopathy (J umper's Knee):a randomized,controlled trial显示文摘Bahr R Fossan B Loken S 0,,08:1
5Analyzing Ethical Decision Making in Marketing 显示文摘Dubinsky A J Loken B 1989Journal of Business Research1989,19,2:1
6Diluting Brand Beliefs:When do Brand Extensions Have a Negative Impact?显示文摘Loken B D R John 1993The Journal of Marketing1993,57,3:1
7The generality of typicality effects on preference and comparison:an exploratory test显示文摘Ward J Loken B 1988Advances in Consumer Research1988,15,:1
8Alternative Approaches to Understand-ing the Determinants of Typicality显示文摘Loken B Ward J 1990Journal of ConsumerResearch1990,17,2:1
9A process-tracing study of brand extension evaluation显示文摘Boush D M Loken B 0,,01:1
10The negative impact of extensions: can flagship products be diluted?显示文摘John D R Loken B Joiner C 1998The Journal of Marketing1998,,:1
11Diluting Brand Beliefs: When Do Brand Extensions Have a Negative hnpact显示文摘LOKEN B JOHN D R 1993Journal of Marketing1993,,7:1
12Alternative Approaches to Understand-ing the Determinants of Typicality显示文摘Loken B Ward J 1990Journal of ConsumerResearch1990,17,2:1
13Surgical treatment compared with eccentric training for patellar tendinopathy (Jumper's Knee) : A randomized, controlled trial显示文摘Bahr R Fossan B Loken S 2006J Bone Joint Surg Am2006,88,8:1
14The Negative Impact of Extensions: Can Flagship Products Be Diluted 显示文摘John D R Loken B Joiner C 1998Journal of Marketing1998,,1:1
15Diluting Brand Beliefs: When do Brand Extensions have a Negative Impact 显示文摘Loken B John Deborah Roedder 1993Journal of Marketing1993,57,3:1
16Diluting brand beliefs: when do brand extension have a negative impact? 显示文摘LOKEN B JOHN D R 1993Journal of Marketing1993,57,3:1
17A process-tracing study of brand extension evaluation 显示文摘Boush D M Loken B 1991Journal of Marketing Re search1991,28,1:1
18The role of the media in promoting and reducing tobacco use显示文摘Davis RM Gilpin EA Loken B 1998Health1998,98,:1
19Affect generaliza- tion to similar and dissimilar brand extensions显示文摘Boush D M Shipp S Loken B 1987Psy- chology and Marketing1987,4,3:1
20A process- tracing study of brand extension evaluation显示文摘Brickley J A Loken B 1991Journal of Marketing Researoh1991,28,1:1
返回顶部 每页显示:
共4页 首页 上一页 第1页 下一页 末页 /4 跳转

网站首页 | 关于我们 | 联系我们 | 产品服务 | 客服中心 | 广告服务 | 版权声明 | 网站联盟 | 友情链接 | 售卡网点

版权所有© 渝B2-20050021-1 渝公网安备 50019002500403号 违法和不良信息举报中心

互联网出版许可证 新出网证(渝)字10号 全国400电话 - 免长途话费